電腦外文館的部落格

　　用網站帶來更多買氣

　　即使你沒有網頁設計的經驗，本書讓你無須花錢聘請網頁設計師，你自己就可以為創造多功能、有彈性、具安全性、有交易功能的商用網站。書中教你使用HTML、CSS、JavaScript、PHP和其他多種網頁設計工具，此外還包含像是搜尋引擎最佳化和關鍵字廣告(Pay Per Click) 等的網路行銷工具。

　　Bring in more customers with your own web site!

　　Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that’s functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

　　‧Learn essential HTML skills
　　‧Plan your site architecture
　　‧Add style to your web site using Cascading Style Sheets (CSS)
　　‧Make your pages come alive with JavaScript elements
　　‧Increase leads, conversions, and sales using search engine optimization (SEO)
　　‧Set up pay-per-click advertising, including Google AdWords
　　‧Track metrics with hit meters
　　‧Market your site on Facebook
　　‧Create a shopping cart and enable credit card transactions

作者簡介

Steven Holzner

　　Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner’s Guide and PHP: The Complete Reference. He’s been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT.